Nice eval board but is it really cheap?

For 850$ you can run linux on a ARM920T without ripping your hair out trying to get it to work. This eval comes with everything you need including design documents, it could be a good investment for embedded linux newbies. The best part is the touch panel. Currently I am looking for a simple development platform for a simple game that I am developing on the side. No details on the game just yet since school and work are taking up way to much time!